Sway Creative Labs (https://www.madebysway.com) is actively seeking an experienced and dynamic PPC Specialist to join our growing team. This position is ideal for someone who has demonstrated success in managing both small and large-scale projects and is looking to take on increased responsibility in overseeing complex media buys

Requirements:

• 2 years of experience with Google Ads
• Crafting and executing comprehensive performance marketing campaigns from start to finish, encompassing implementation, optimization, and reporting.
• Intermediate to advanced skills with Google Tag Manager and Google Analytics
• Ability to multitask, prioritize, organize, and communicate effectively
• Demonstrated experience handling, organizing and managing complex, detailed oriented tasks with a high level of success and a very low error rate
• Ability to think critically
• A passion for growing businesses
• Holds experience in media buying within an agency setting is a plus
• Proficient in managing YouTube Ads is a plus
• Skilled in utilizing Bing Ads for effective campaigns is a plus
• Certification in Google AdWords (or be able to successfully pass)
• Bachelor’s degree in Marketing, Business, Communication, or related field 
• Occasional travel

Core Responsibilities:

• Create campaign plans, including budget, targeting, and recommendations on Google Ads, Microsoft Ads, and YouTube
• Conduct competitive research and develop keyword lists and audience sets for paid digital campaigns
• Setup of accounts, tracking and campaigns with best practice guidelines
• Manage multiple campaigns with a keen focus on performance, including ongoing testing, optimization and budget management to meet campaign goals
• Create reports relaying complex data sets and effectively communicate performance to clients
• Conduct A/B testing and other experiments to optimize ad copy, targeting, and bidding strategies
• Implement tracking tags via GTM
• Stay updated on industry trends and Google Ads updates to incorporate best practices
• Monitor, recommend and test the latest digital marketing tactics for internal and external initiatives

Benefits:

• Remote Work Affordance. For the duration of your employment at Sway, except in instances of occasional and pre-scheduled in-person meetings, and wherein your attendance is needed on set, this role will be 100% remote
• 15 Paid Vacation Days. Days reset at your start date and do not roll over. You’ll have the ability to withdraw a negative balance of up to 5 days, and you begin the year with your days already afforded
• 17 Paid Holidays. Your Birthday, New Year’s Day, Martin Luther King Jr. Day, the Monday after the Super Bowl, Memorial Day, Independence Day, Juneteenth, Labor Day, Thanksgiving, Friday after Thanksgiving, Christmas Eve, Christmas Day, and week between Christmas Eve and New Year’s Day
• Two-Hour Windows. So long as the privilege is not abused, we offer each employee 2-hour leave windows at the beginning (9am - 11am EST) and end of the workday (3pm - 5pm) to tend to any appointments like unexpected child care challenges, doctor’s visits, home maintenance, etc. that do not count against your allotted paid time off
• Health Plan. All employees are eligible to enroll in one of (3) Group Optima Health Plans; with Sway covering 80% of employee’s cost and 50% of your dependents
• Dental Insurance. Sway pays 100% of employee’s United Concordia Dental Plan
• Yearly bonuses. Unless otherwise stated, you will be eligible to receive a year-end bonus based on your performance, to be determined in Sway’s full discretion. Payment of bonuses is on the second paycheck of November each year. Additional bonuses may be awarded throughout the year based on your own (including your efforts in generating new business via your own relationships) and the company’s performance, to be determined at Sway’s discretion
• Retirement Benefits. Sway’s 401K policy offers a solid foundation for your retirement planning; we match your contributions at a 1:1 rate for the first 3% of your pay, and then add an extra $0.50 for each dollar you contribute on the following 2% of your pay
• Upskilling Opportunities. As “curiosity of craft” is on of our core values, Sway encourages continued education and skill advancement conferences courses with 100% reimbursement of at least one approved employee upskilling initiatives

Join our team and be part of an environment that is passionate about growth, innovation, and creativity. We are looking for a motivated PPC Specialist who is ready to step up and help lead our projects to new heights. If you have a passion for media buying and a drive to lead, we would love to hear from you.